Tuesday, April 16, 2013

Beyoncé's Official H&M Lookbook - 'Beyoncé as Mrs.Carter in H&M'

Beyoncé's official shots are finally here from her shoot in the Bahamas for H&M. The campaign titled as 'Beyoncé as Mrs. Carter in H&M' is very fascinating to me. Head of design at H&M, Ann-Sofie Johansson stated this about the campaign “What makes these H&M pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.” Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.Inez van Lamsweerde and Vinoodh Matadin lensed the print spots in Nassau, Bahamas, while the commercial was directed by Jonas Åkerlund and features a new Beyoncé track, “Standing on the Sun.” “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” Beyoncé stated. Well this campaign was great, To have her creative mind be inputed into the pieces that showcased some of the pieces she is wearing jut makes me even more happier to buy almost everything she is wearing! Beyoncé / HM = AMAZING! XO Andrea

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