Thursday, March 21, 2013
Fashion Spotlight- Beyoncé As Mrs.Carter For H&M In Summer 2013 Campaign!
2013 Is All about Beyoncé!! I LOVE her soo much and this just made me even happier. Beyoncé is now to face for H&M's Summer Campaign and is to appear in television commercials, print ads and billboards - and she also had a hand in designing looks in the collection “They are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.Inez van Lamsweerde and Vinoodh Matadin lensed the print spots in Nassau, Bahamas, while the commercial was directed by Jonas Åkerlund and features a new Beyoncé track, “Standing on the Sun.” “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” Beyoncé commented. The print and outdoor ads read, "Beyoncé as Mrs. Carter in H&M,” referencing the title of her upcoming world tour, with the collection available in stores and online starting in May. Can't wait!!! XO Andrea