Wednesday Instagram announced that it will allow its 130
million users to imbed images on Websites, blogs, and other online
outlets, the fashion world responded accordingly. Since the app's
inception, the fashion industry has been eagerly using it's photo
abilities to promote and share ideas. Director of Business Operations at
Instagram Emily White said: “Fashion brands have found a home on
Instagram from the beginning. The industry is already using Instagram’s
medium of beautiful images and videos as a way to share their latest
creations, trends, and showcase the lifestyle associated with their
products in a way that is immediate, visual and authentic.” Fashion
executives like Uri Minkoff of Rebecca Minkoff echoed this sentiment:
“It can be the rise of a new type of a blogger: the Instagram blogger.
People with great photography skills can all of a sudden proliferate
their images. It’s a new sense of branding for consumers. And for
brands, whether they take their own photos or use consumers’ photos — it
can help sell product.”
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